Apple Music Celebrates Africa Month with Rema, Basketmouth and Others

Apple Music is celebrating the beauty and diversity of the African continent this Africa Month with their 'Africa Is'… campaign.

Apple Music is celebrating the beauty and diversity of the African continent this Africa Month with their Africa Is… campaign. Africa is many things to many groups of people and by honouring its musical complexities, Apple Music pays homage to its melting pot of innovation, creativity and sounds.

Africa Is will feature music from West Africa, Francophone Africa, East Africa, Lusophone Africa, and Southern Africa, with 18 exclusive guest playlists that are all inspired by what it means to be African.

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The curators for the guest playlists on Apple Music include West Africa's Rema (Nigeria), Moliy (Ghana) Basketmouth (Nigeria) Kelvyn Boy (Ghana), Prince Gyasi (Ghana) and Andrea Iyamah (Nigeria). Representing East Africa is Chimano (Kenya) and Hussein Suleiman (Uganda), for Lusophone Africa it's Soraia Ramos (Cape Verde) and Eliana Murargy (Mozambique), for Francophone Africa we have Ferre Gola (DRC), Serge Ibaka (DRC) and Chrystel (Ivory Coast), and lastly representing South Africa are Bongeziwe Mabandla, Uncle Waffles, Slikour, Nduduzo Makhathini and Wanda Lephoto.

In addition to this, Apple Music will have a dedicated Africa Is… section featuring flagship Editorial and Genre playlists, special Artist Essentials and Behind The Boards playlists, as well as Exclusive Home Sessions and the hottest music videos from the most popular artists.

Here is what the guest curators had to say about the inspiration behind their 'African Is' playlists:

Rema (Nigerian singer and rapper)

Apple Music Africa Month
Rema

"To me, Africa - like our music - is diverse, rich, colourful, and beautiful. We know how to have fun. We know how to brighten up a room while preserving the soulful essence of our sound. This playlist is not enough to represent Africa. Nothing is. But that's the point."

Basketmouth (comedian, filmmaker, A&R and singer)

Apple Music Africa Month
Basketmouth

“The world is opening up to the beauty of African music. Hence, it is important that we as Africans continue to propagate our art in every way possible because no one else can see us the way we would ourselves. Listen to this playlist I made of my favourite African songs.”

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Moliy (Ghanian singer-songwriter)

Apple Music Africa Month
Moliy

“Africa is the future. Sounds from the continent have always been a force to be raved about, but recent years have proven that won’t be slowing down anytime soon as this new generation continues pushing boundaries."

Kelvyn Boy (Ghanaian Afrobeat singer)

Apple Music Africa Month
Kelvyn Boy

“AFRICA IS MUSIC, AFRICA IS AUTHENTIC. This playlist proves how authentic our sound is and how dominant our sound has become over the years."

Bongeziwe Mabandla (South African musician) 

Apple Music Africa Month
Bongeziwe Mabandla

"Africa Is... royalty. I call this the African Royals playlist. I have selected some of the top artists and songs from different generations and origin in Africa. Our musical journey starts in Angola then heads South to the beautiful Zimbabwe, and then up north to Mali the birthplace of music legends and creators of some of the most beautiful music in the world. I have included a lot of the young female musicians mostly coming from Southern Africa that bring new ideals and approach to music. We then venture to contemporary Cameroon and back to South Africa to visit icons that made musical history during and post the struggle. And ending with one of my songs – ‘Isiphelo’. Where I am as an artist is influenced by everyone in this playlist. These are the artists I love. I listen to them at home and make me so proud to be African."

Slikour (South African rapper and media personality) 

Apple Music Africa Month
Slikour

"Africa is home for the resilient. With minimal resources and an underdeveloped music industry over the years, South African youth have created Kwaito, Gqom, Amapiano, Afro-pop, Bacardi, a version of hip hop through Motswako or African Trap music. Our resilience has been through our music and as we become part of the metaverse it's also time for us to take this passion of creating into ownership. When the world takes our creation as inspiration and integrates it into their content or platforms, remember that was the cause of the resilience of some ghetto kids somewhere in South Africa. The sounds I've curated are an example of all these ghetto kids from the early ‘90s till 2022."

Nduduzo Makhathini (South African jazz musician)

Nduduzo Makhathini
Nduduzo Makhathini Picture: Instagram/@nycwjt

“Africa to me is its music’s, stories and cultures. Africa is all the things that have survived the catastrophes imposed by the west. Africa is the spirit that refused the erasure and became immortal. Africa is the essence of being and all things (Ntu)."

Ferre Gola (Congolese recording artist) 

Ferre Gola
Ferre Gola

"Africa is authenticity. Our sweetest songs are those that come from the saddest thoughts and sung in a melancholic voice.”

Chrystel (Ivorian singer and songwriter) 

Chrystel
Chrystel

“African music is where it all starts for me. These are just some of the songs I grew up hearing on the way to school, around the house, the memorable bass I heard at parties. And then some of the music I love today.”

Chimano (Kenyan musician)

Chimano
Chimano

“Africa is black. Black is room to create, to inspire, to elevate, to stamp. Africa is foundation"

Soraia Ramos (Cape Verdean singer) 

Soraia Ramos
Soraia Ramos

“Africa is part of my ancestry, from my musical influences of Cabo Verde and being brought up in Europe (France and Switzerland) my taste for music is diverse, from the Rhythms beats and Melodies from Africa, I hope everyone treasures this playlist as much as I do from Africa to the World on this special month!''

Stream the picks of Apple Music's Africa Month's guest curators HERE.

The post Apple Music Celebrates Africa Month with Rema, Basketmouth and Others appeared first on NotjustOk.

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